To help dismantle prejudices surrounding single mothers, Family Story partnered with Do Big Things to coordinate 18 TikTok and Instagram creators—each of them either single mothers or raised by single mothers—in a coordinated campaign to share their personal stories. The posts and digital ads generated over 1.4 million views and drove new audiences to the #CelebrateSingleMoms landing page.

Agency: Do Big Things | Role: Campaign Strategist