Do big things
Senior VP, Creative Services
As Senior VP of Creative Services, I led the discovery, development, and execution of brand strategies for nonprofits, candidates, and causes. Highlights:
National Medical Fellowships — Led the development of National Medical Fellowships’ brand strategy, brand story, and core messaging, as well as led DBT's Creative Services team in the design of NMF's new logo, visual branding, and branded content.
Clean Mobility Collective — Oversaw the discovery and brand development process — coordinating stakeholders from the U.K., U.S, France, and India — to name and visually brand the newly-formed collective of worldwide organizations mobilizing to "achieve fossil-free, healthy and safe cities for all."
Higher Heights — Partnered with the political action committee "exclusively dedicated to electing more progressive Black women" to ideate and produce a series of videos for #BlackWomenVote and #ShesGotNext, two campaigns designed to increase voter participation and support Black women candidates in the 2022 elections.
SEIU 2015 — Led concept development and production of three videos for SEIU Local 2015, California’s Long Term Care workers organization, to introduce new senior leadership team members, including President Arnulfo De La Cruz, to the organization's 400,000 members and to the public.