Brighthive

Marketing Director

Brighthive branding and website re-launch

Strategy & Content: Kelly Dolan, Sam Levy, Natalie Ortiz, Laura Faulkner, Micaela Stump, Matthew Trahan and Sarah Henry (Brighthive)

Brand Design & Web Development: Iced Coffee, Please

Responsible Data Use Playbooks (Brighthive)

Responsible Data Use Playbooks

Content Development & Promotion Team: Maithri Vangala, Sam Levy, Kelly Dolan

Brighthive Medium Publication

As Marketing Director, I developed the marketing strategy and led a full rebranding process for Brighthive, an online platform for data collaboration, aligning the company's visual design and core messaging with its unique market position, organizational values and culture. Highlights:

Co-led the development of and promotional campaign for Brightihive’s Responsible Data Use Playbooks, designed to provide leaders of public and private organizations with actionable steps to responsibly use and share data in their COVID-19 response.
Led the development and editorial process for blog posts published to Brighthive’s Medium publication.
Managed the ongoing creation of written and visual content—webinars, thought leadership, press releases, playbooks and more—used in Brighthive's marketing efforts.
Partnered with Community Engagement team to launch Brighthive’s first-ever monthly newsletter.
Served Brighthive sales directors by developing presentation decks, 1-page overviews and other sales enablement collateral.
Led the Brand Committee to maintain a unified brand experience across all of Brighthive's products and services.